Vision
Become a center of excellence in Urdu language and literature through teaching and research.
Use language and literature as a tool to eradicate the destructive instincts of human beings and promote brotherhood, peace, and compassion among humanity.

Mission
Promote Urdu language and literature by means of excellent teaching and research.

Make available in Urdu the knowledge of scientific and technological development as well as knowledge of ideas that evolved in the modern context.

Organize conferences/seminars/workshops and literary meets to help local students and teachers as well as those outside the city; to know about the recent developments in Urdu language and literature and other languages and literature. And also they become a platform to interact and exchange ideas.

Become an active member to update the curriculum to give the best education to the students and also to carry on the research on international standards.

Prepare confident and well-equipped students for taking up teaching as well as other jobs in the future and also develop the literary taste of students.